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The AI Future of Digital Experience Platforms

Perficient

How will AI impact digital experience platforms and the online experience? We’ve all had bad sales experiences … dealing with a slick seller trying to make his quota. Depending on the marketing support offered to the seller, they might or might not have support, visual artifacts or samples for me to consume to help make my decision.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Don’t Leave Your Leads Out in the Cold! 10 Tips to Nurture Warm Leads to Conversion

Coforge

The sales development rep (SDR) connects with the prospect and tries to close, only to find that they are not ready to buy. The prospect is again placed in the marketing funnel. To avoid this, you need an effective lead nurturing strategy which can identify prospects most willing to buy and guide them carefully to the SDR team.

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