article thumbnail

The AI Future of Digital Experience Platforms

Perficient

How will AI impact digital experience platforms and the online experience? We’ve all had bad sales experiences … dealing with a slick seller trying to make his quota. Depending on the marketing support offered to the seller, they might or might not have support, visual artifacts or samples for me to consume to help make my decision.

article thumbnail

Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?

article thumbnail

Don’t Leave Your Leads Out in the Cold! 10 Tips to Nurture Warm Leads to Conversion

Coforge

The sales development rep (SDR) connects with the prospect and tries to close, only to find that they are not ready to buy. The prospect is again placed in the marketing funnel. To avoid this, you need an effective lead nurturing strategy which can identify prospects most willing to buy and guide them carefully to the SDR team.

B2C 8