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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

These organizations realize that there is still a ā€Cā€ hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty. And the industry has a lot of room to inject some B2C excitement with their audiences. In other words, they are treating B2B consumers like humans, not businesses.

B2C 52
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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

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Nigeriaā€™s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

TechCrunch

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. billion B2C communications market estimated to grow 6% annually , Termii runs a B2B2C model. Playing in a $3.6

Fintech 335
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

How would you spend it with the current uncertain state of the economy to accelerate a B2C startup? Ellen Kim, VP of Creative, MarketerHire. Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

Budget 228
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Traditional Marketing Strategies on Rise ā€“ Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%. on traditional marketing.

Trends 45
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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

The freemium marketing approach has become commonplace among B2C and B2B software providers alike. A serial entrepreneur, Jeremy co-founded Xtify, acquired by IBM in 2013, and MeetMoi, a location-based dating service sold to Match.com in 2014. More posts by this contributor. Enterprises Donā€™t Have Big Data, They Just Have Bad Data.

Analytics 226
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For British agency Ascendant, growth marketing is much more than a set of tactics

TechCrunch

We followed up on this recommendation by interviewing Ascendant co-founder Gus Ferguson and partner Alyssa Crankshaw for our ongoing series of growth marketer profiles. you might know them from the TechLondon Slack community, or bumped into them pre-COVID at the OMN London events , the digital marketing meetups they co-organize.

Marketing 247