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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. The biggest evidence of it is the latest metrics. It certainly means the marketers are moving back to basics. on traditional marketing.

Trends 41
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For British agency Ascendant, growth marketing is much more than a set of tactics

TechCrunch

We followed up on this recommendation by interviewing Ascendant co-founder Gus Ferguson and partner Alyssa Crankshaw for our ongoing series of growth marketer profiles. you might know them from the TechLondon Slack community, or bumped into them pre-COVID at the OMN London events , the digital marketing meetups they co-organize.

Marketing 247
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The Empowered Consumer: Navigating the New B2B2C Digital Landscape

Capgemini

Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in silos, today’s connected commerce experiences have created a new selling environment: B2B2C. Quite simply, a siloed approach to B2B and B2C sales models no longer make sense today.

B2C 40
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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

In B2C development teams, project marketing managers are responsible for activities throughout all stages of the funnel. Content marketing strategy usually entails search optimization and social media marketing. Most effective digital marketing techniques according to marketers worldwide in 2018.

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How to Turn Your Blog into a Lead Generation Tool: Tips for IT Companies

Exadel

year-over-year growth, a lot of B2B companies — especially those operating in Eastern Europe and the Baltic region — had to double up on their digital marketing efforts to compensate for canceled offline events and business trips. Note that B2B buyer personas are different from their B2C counterparts.

Tools 52
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How to Do Guest Blogging: The Ultimate Guide for IT Companies

Exadel

As a company offering content marketing services to tech businesses, we’ll assess the role of guest blogging in IT companies’ digital marketing strategy and tell you how to do guest blogging the right way to get your content published across a host of reputable technology websites. Let’s dive in!

Company 52