Perficient

FEBRUARY 14, 2024

Revolutionizing B2C Commerce: The Impact of Generative AI In the dynamic landscape of commerce and consumer-driven markets, Business-to-Consumer (B2C) organizations are increasingly turning to generative AI to revolutionize their operations and enhance customer experiences.

B2C 115

B2C Artificial Inteligence Generative AI Artificial Intelligence 115

CIO

DECEMBER 6, 2023

Increasingly, they’re relying on generative AI to help them deliver on rising demand. Just a year after the release of ChatGPT, gen AI is generating value in many different industries, including retail. Salesforce predicts gen AI will account for $194 billion in global online spend during this holiday season.

ChatGPT 276

ChatGPT Retail Generative AI B2C 276

CIO

FEBRUARY 15, 2024

Today, those efforts are coming to fruition, positioning Henkel among the leading wave of companies adopting generative AI to not only optimize its businesses, but use it as a core building block of its strategic vision for the future.

Artificial Inteligence 345

Artificial Inteligence B2C Machine Learning Artificial Intelligence 345

CIO

MAY 13, 2024

That move, in turn, boosts the company’s automation, analytics, and artificial intelligence goals by delivering the high-quality data that those technologies crave — thereby improving both decision-making capabilities and user experiences. To do that, Bilker and his IT team are bringing its disparate data sets together in a data lakehouse.

Survey 328

Survey Real Estate Strategy B2C 328

Perficient

MARCH 5, 2024

Investment in short-form video & other bingeable content More integrated, omnichannel content campaigns AI will be leveraged for the entire content lifecycle Audience-First Approach As generative AI use continues to surge, 2024 is witnessing a pronounced shift in content strategy – one that places the audience at the forefront.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

O'Reilly Media - Ideas

MARCH 1, 2023

Data Data is another very broad category, encompassing everything from traditional business analytics to artificial intelligence. Microsoft Power BI has established itself as the leading business analytics platform; content about Power BI was the most heavily used, and achieved 31% year-over-year growth. How much further nobody knows.

Trends 138

Trends Technical Review Technology Software Review 138