TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share.

Marketing 324

Marketing B2B Weak Development Team Analytics 324

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

TechCrunch

SEPTEMBER 30, 2021

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

Marketing 234

Marketing Weak Development Team Testing Budget 234

Altexsoft

JANUARY 9, 2019

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?

Strategy 75

Strategy Marketing Weak Development Team Software Review 75

Coforge

JULY 26, 2019

The sales development rep (SDR) connects with the prospect and tries to close, only to find that they are not ready to buy. The prospect is again placed in the marketing funnel. To avoid this, you need an effective lead nurturing strategy which can identify prospects most willing to buy and guide them carefully to the SDR team.

B2C 8

B2C Video B2B Weak Development Team 8