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Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers.

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B2B marketing tactics that can help move the needle

TechCrunch

Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. For a typical B2B website with traffic of ~50,000 visitors a month, that’s 1,100 target account engagements with only an hour of effort. Kyriba achieved a 2.2%

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Are B2B SaaS marketers getting it wrong?

TechCrunch

That’s not to say SaaS marketers aren’t trying: Seventy percent of those surveyed have been making big adjustments to their websites, and 33% have updated their content. They say there’s no bigger slave to fashion than someone determined to avoid it, and SaaS marketing is no different. So how and why are they missing the mark?

B2B 359
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. “For a $75,000 allocation of a budget like this, we’d really focus our efforts on digital performance-based media,” said Ellen Kim, VP of creative at MarketerHire.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

We’re currently on the lookout for top-tier growth marketers that you can recommend to other startups. If you know of one, let us know by filling out this quick survey. Van den Ingh spoke with us about his “modern” approach to marketing, setting realistic goals, how startups had to shift during the pandemic and more.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody.

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