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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Where does AI marketing fall on your list of priorities for 2022? Should marketing teams be leaning into this, or is it industry/customer-specific?

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UK’s greenworkx takes aim at the domestic retrofit skills challenge

TechCrunch

And this is where a UK edtech startup founded last year, called greenworkx , is angling to step in — with a new spot of supportive construction: A digital pathway designed to boost the flow of skilled workers into green jobs. Early users are more of a mix than the team’s expected target youth demographic (i.e.

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The AI Future of Digital Experience Platforms

Perficient

How will AI impact digital experience platforms and the online experience? We’ve all had bad sales experiences … dealing with a slick seller trying to make his quota. Depending on the marketing support offered to the seller, they might or might not have support, visual artifacts or samples for me to consume to help make my decision.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

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Atlanta Tech Startup Accelerators: Techstars Atlanta, EO Accelerator, Atlanta Ventures Studio, and More

Altexsoft

A subdivision of Atlanta Venture, one of the biggest Atlanta’s venturing communities, Atlanta Ventures Studio (or AVS for short) operates to build and launch B2B companies from ground zero. Then, the company gets a primary investment to develop an MVP, launch, and leverage a Product/Market fit , as an Atlanta Ventures’ portfolio company.

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Serverless Security: Building Robust and Resilient Applications in a Cloud-Native Environment

Altexsoft

Serverless security has become a significant player in the B2B tech landscape. The market statistics speak for themselves: From a value of USD 1.4 billion in 2021, the serverless security market is projected to surge to USD 5.1 It thereby gives developers compliance and security posture over their applications.