After talking to marketing leaders for a year, here’s my advice for CEOs
TechCrunch
JANUARY 6, 2022
In the year ahead, marketers expect a 40% YoY increase in the number of data sources they use, according to Salesforce’s seventh edition of the annual State of Marketing report, for which they spoke to over 8,200 global marketers. According to Gartner, marketing budgets as a percentage of company revenue fell to 6.4%
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