Storytelling for CIOs: From niche to bestseller
CIO
JANUARY 17, 2024
Storytelling is as old as humanity itself and it’s core to the fundamentals of faith, politics, and marketing. I used figures of speech and financial terms they understood, and I kept well away from technical jargon because that wasn’t my audience. Often, CIOs use stories as a form of Esperanto or a translation layer. “I
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