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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It It involves executives, the sales team, all the different marketing teams, operations and procurement, but there’s no platform or system of record to help with that collaboration, accountability and visibility.”.

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Live video shopping startup Talkshoplive brings in another $6M

TechCrunch

million raised to date and enables it to scale its product management and technical teams. Where is the e-commerce app ecosystem headed in 2021? Now, the company is looking at food, beauty, fashion, and sports. The new round of funding gives Los Angeles-based Talkshoplive $10.5

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Insurtech goes niche

TechCrunch

Boundless Rider was founded specifically to serve riders of motorcycles, e-bikes and power sport vehicles. If it’s built in a factory — and this includes modular homes, tiny homes and ADUs — we help insure it,” former LinkedIn product manager Adarsh Rachmale told me in an interview. “If The Washington, D.C.,

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Investors prove that insurtech isn’t dead, thanks to e-bikes and pre-fab homes

TechCrunch

billion in 2021. . Boundless Rider is a new insurance company founded specifically to serve riders of motorcycles, e-bikes and power sport vehicles. While both companies are targeting very different products, both have one thing in common: a niche, digitally native focus on a specific industry. Meanwhile, the U.S.

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222 wants to match perfect strangers for bespoke, real-life experiences

TechCrunch

According to a 2021 survey conducted by the Survey Center on American Life, an increasing number of people can’t identify a single person as a “close friend.” ” In 1990, only 3% of Americans said that they had no close friends, while in 2021, that percentage rose to 12%. Statistics back up my anecdotal evidence.

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AoAD2 Chapter 5: Invest in Agility

James Shore

This is a pre-release excerpt of The Art of Agile Development, Second Edition , to be published by O’Reilly in 2021. Although it’s best if the team includes people with the skill and authority to do this themselves, they can also work with a product manager (also called “product owner”) from outside the team.

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AoAD2 Practice: Alignment

James Shore

This is a pre-release excerpt of The Art of Agile Development, Second Edition , to be published by O’Reilly in 2021. Maybe you’ve had that experience, too: being part of a great sports team, a band, or a volunteer group. It’s just for team members and people who work closely with the team, such as a product manager.