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Topsort, an auction-based advertising startup, now valued at $110M after seed round

TechCrunch

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It I was an early adopter of B2B marketplaces, but advertising was this black box. Where will our data go when cookies disappear?

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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. This enabled the creation of data profiles, which have been leveraged to deliver personalized experiences that resonate through relevance and context.

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Exploring AI solutions enhancing productivity and cost savings

Agile Engine

Workflow optimization based on predictive analytics of demand, customer behavior, and market Studies have shown that increasing customer retention rates by just 5% can boost profits by 25% to 95%. Companies can launch new products, enter new markets, or pivot their offerings to capitalize on opportunities before competitors do.

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Radar trends to watch: September 2020

O'Reilly Media - Ideas

TRUSTS is a data market funded by the European Commission. Individuals don’t participate in the market as individuals; the trust handles (and enforces) the transactions and pays dividends. Facebook is not happy about this; targeted advertising depends critically on user tracking. New Infrastructure.

Trends 133
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12 Impact of Artificial Intelligence on Mobile App Development

Xicom

Table Of Contents 1) Machine Learning in Mobile Apps 2) Predictive Analysis 3) Virtual Personal Assistants 4) Improved User Experience 5) Augmented Reality 6) Blockchain Technology 7) Facial Recognition 8) Internet of Things 9) Cloud Computing 10) Cybersecurity 11) Marketing and Advertisements 12) Big Data Q1: What is Artificial Intelligence?

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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. N2Growth’s Founder and Chairman, Mike Myatt, has a diverse background of professional leadership in the banking industry, law, internet strategy, and advertising.

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Kentik CEO Avi Freedman with PacketPushers on NPM & DDoS

Kentik

That involves often doubling the company size every year, adding new kinds of customers, and, as a CEO, a whole new area of geekdom about business and marketing. And in some ways figuring out how to explain the technology to people is a harder problem than building it. And we’ve decided that we want to try going pretty fast.