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Givz raises $3M in seed funding to make donations a marketing tool for businesses

TechCrunch

Givz , which has developed an API-powered platform that gives brands a way to convert discounts into donations, has raised $3 million in seed funding. Givz operates under the premise that “donation-driven marketing” consistently outperforms discounts and costs less, “making it an attractive addition” to corporate marketing. “We

Marketing 246
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CDOs’ biggest problem? Getting colleagues to understand their role

CIO

It really drives sustainability and is a growth engine that helps develop a competitive advantage.” Company data can drive its go-to-market strategy, she adds. With the right data, a company can tell if it is marketing its products to the right segment of the market, she says.

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Gorilla Logic Named Clutch Top 100 Company for Sustained Growth

Gorilla Logic

Sustained growth doesn’t come overnight. Headquartered in Broomfield, Colorado, and with offices in Costa Rica and Colombia, Gorilla Logic’s expert, full-stack, Agile teams help Fortune 500 and SMB companies scale these markets and thrive. Visual Objects listed Gorilla Logic among the Top Web Development Companies in Denver.

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Factorial adds $120M and doubles valuation to $1B to build enterprise-quality HR for SMBs

TechCrunch

While developed markets like the U.S., While developed markets like the U.S., Pooling those Latino markets, “We can together potentially sell to 10 million customers,” Romero said. Our market share is ridiculously small and it’s mostly greenfield.”

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UK’s MarketFinance scores $383M to fuel its online loans platform for SMBs

TechCrunch

Barclays is a strategic investor: MarketFinance powers the bank’s online SMB loans service. “We are building a sustainable business, and the equity we did raise was to unlock better debt at better prices,” he said. Italian bank Intesa Sanpaolo S.p.A. Other investors in the startup include Northzone.

SMB 211
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Layoffs spell opportunity for some fintech startups

TechCrunch

Kikoff is hiring for 10 roles (a mix of hybrid and remote), including senior product manager, associate product manager, senior product designers, engineers and a growth marketing manager. On February 7, Austin-based SMB-focused Sana Benefits announced that it was cutting about 19% of its staff. Check it out here.

Fintech 246
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How Do You Prove Product-Market Fit? A Pop Quiz

Battery Ventures

Just like your business can’t run without cash, your product won’t succeed unless it genuinely fits your target market. Product-market fit is particularly essential for enterprise-software companies transitioning from an idea to a minimum viable product (MVP) and beyond. Who determines product-market fit? Take the quiz.