article thumbnail

Digital Marketing To Survive COVID-19

KitelyTech

This is one of the reasons why digital marketing is important for modern companies. . Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Here is your business’ guide on digital marketing for survival.

article thumbnail

Determining Your Objectives In Digital Marketing

Strategy Driven

The world of digital marketing is full of terms, some that may sound completely alien to those who are not used to the jargon of this world (such as, for example, KPI). If you personally saw a phrase like “ SEO Austin ,” you would know right away that it has something to do with digital marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Email KPIs: Open Rate vs Click-Rate vs Click-Through Rate

Mentormate

When it comes to email marketing, how do you measure success? Today, Senior Marketing Marketing Strategist Svetla Mihaylova discusses several email marketing KPIs and the differences between them. What email KPIs should you measure? The first KPI you should measure is the open rate. Click Rate.

KPI 52
article thumbnail

Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation

Perficient

I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with the mounting complexity faced by digital marketers. The problem is (most) marketers are not data scientists.

KPI 64
article thumbnail

Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

What is CRO, and how does it impact your business marketing efforts? . Marketers are beginning to focus on their overall content experience by creating an environment that includes quality structured content, a visually appealing user experience and an efficient user interface. Let’s jump in, shall we? . Reviews and testimonials .

eCommerce 111
article thumbnail

How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. But first, let’s define product marketing.

article thumbnail

Seven must-haves of a marketing communication strategy

Strategy Driven

it’s because they have crafted an impeccable marketing communication strategy. Marketing communication strategy is a broad term that covers so many small aspects. However, you should not miss out on the following must-haves while designing a marketing communication plan for your company. Pick the right marketing mix.