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5 questions startups should consider before making their first marketing hire

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

Marketing 273
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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.) Plus, some of these vanity metrics gain significance when paired with a complementary KPI that provides a more realistic view of the business landscape. So, what is the recipe for enduring success?

Metrics 130
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Why Your Content Marketing Strategy Isn’t Delivering

Kaseya

While creating valuable and engaging content isn’t easy, especially if you’re not a marketer and have a technical mindset, anyone can get by with the right plan in place. Unfortunately, Managed Services Providers (MSPs) have always struggled with marketing. Content marketing is one of the best ways to generate leads.

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Get AI in the hands of your employees

CIO

Franchetti acknowledges that a KPI- and outcome-driven method is still appropriate for many technology rollouts, but “the organic approach is better for AI, so our deep software development subject matter experts can innovate without a targeted business outcome,” he says.

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Overcome the Challenges of Cloud Optimization & FinOps to Drive Business Value

CIO

Cloud usage & costs Most enterprise companies have shared infrastructure, and managing cost allocation across marketing, HR, accounting, and other departments can be tricky. Overcoming these challenges goes back to KPIs and OKRs. This requires adopting the right FinOps tools, processes, and people.

Cloud 227
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Brazil’s Nuvemshop raises $500M at a $3.1B valuation months after last raise

TechCrunch

Virtually every KPI tripled in the company in 2020 as the world saw a massive transition to online, and Nuvemshop’s platform was home to 14 million transactions last year, according to Sosa. Accel Partner Ethan Choi believes the Latin American e-commerce market has the potential to be just as big as the U.S. market in the future.

KPI 258
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Huabao sniffs out the ultimate efficiency formula

CIO

The AI fragrance application trimmed years off what had been a lengthy process, based largely on human “hit-and-miss” calculations, enabling the company to manufacture and market new products while demand was at its peak.

KPI 239