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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share.

Marketing 324
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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

Grocery shopping has been evolving from being a fully social activity to faster purchase gathering and checkout experience with little to no interaction with the store staff. Forrester Consulting discovered that poor checkout experience and long lines are the third highest reason grocers would skip the line and shop in a different place.

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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

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Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

Competition is tough in the SaaS market where customers are free to choose from plenty of providers even within one product category. One or several bad experiences – and a customer may quit. Bad experiences may alienate even loyal customers. Well, churn is bad. Source: HubSpot Research Trust Survey. Source: PwC.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?

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What All Great Leaders Have In Common | N2Growth Blog

N2Growth Blog

As an advisor to CEOs, there is little doubt that I’m passionate about personal and professional development, and there is one simple reason why – it works. Great leaders are like a sponge when it comes to the acquisition of knowledge, the development of new skill sets, and the constant refinement of existing competencies.