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Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

After the development stage itself, which always comes with great efforts for a programming team and a thoughtful product manager, every product starts its own life in a market environment. Image source: Marketing-insider. For a software product, entering the market is usually preceded by the development stage.

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Net Promoter Score: How to Use and Track the Main Loyalty Metric

Altexsoft

How do you measure a product’s success on the market? Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. One of the most efficient and valuable metrics here to implement is the Net Promoter Score. What’s Net Promoter Score? The creator of this approach, F.

.Net 73
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15 Key Product Management Metrics and KPIs

Altexsoft

In this article, we will introduce you to metrics and KPIs to track your product success. Metrics are used by stakeholders, marketers, and the product management team to detect problems, set goals, and make informed decisions. Sometimes these costs include salaries of marketing and sales professionals. How to use CAC.

Metrics 92
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RevPAR, Occupancy Rate, ADR, and Other Hotel Metrics: How to Evaluate Your Property’s Performance

Altexsoft

So, the aim of this article is to describe the main KPIs typically adopted by hotels to support their business analysis. Despite its simplicity, the occupancy rate is an important KPI that shows how full your hotel is. In any case, you will know better what to focus your marketing efforts on to get that desired “No vacancy!”

Hotels 64
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. But first, let’s define product marketing.

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Turnover Ratio, Return Rate, Shrinkage, and Other Inventory KPIs to Manage Your Stock

Altexsoft

Tracking these KPIs gives inventory managers better visibility of the supply chain and an understanding of the market in general. Analyzing inventory KPIs and their dynamics helps decision-makers optimize stock-related processes, reduce costs, and ultimately improve the business’s bottom line. How to approach it?

KPI 52
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Hotel Revenue Management: Solutions, Best Practices, Revenue Manager’s Role

Altexsoft

In this article, we will define hotel revenue management, identify the facets that shape it, and look at the most effective revenue-increasing strategies. Dynamic pricing is an approach that allows retailers to change the price according to market demand. What is hotel revenue management? Demand forecasting. Yield management.

Hotels 66