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Better.com’s PR, comms, marketing heads submit resignations in wake of layoffs fiasco

TechCrunch

This week, sources familiar with internal happenings within the company told TechCrunch the company’s VP of communications, Patrick Lenihan; head of public relations, Tanya Gillogley; and head of marketing, Melanie Hahn, have all submitted their resignations. Ahead of public market debut, Better.com lays off 9% of its staff.

Marketing 239
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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Full TechCrunch+ articles are only available to members. ” The report had many interesting findings, but here’s the one that left the biggest impression on me: Startups that adopt USP and product-led growth strategies pay back customer acquisition costs faster and have higher net-dollar retention. Walter Thompson.

Study 248
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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. ” Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups can work with.

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TechCrunch+ roundup: SaaS burn multiples, 8 fintech VCs spill the tea, all my apes gone

TechCrunch

Despite the ongoing correction in the public markets, mass layoffs in the tech sector and high inflation, U.S. Full TechCrunch+ articles are only available to members. But say that you are burning $2 million in a quarter, and you are only adding $500,000 of net new ARR. Walter Thompson. Editorial Manager, TechCrunch+.

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Report: Klaviyo to IPO later this year

TechCrunch

As the stock market cooled last year, it led to a dearth of startup IPOs. The Wall Street Journal reports that Klaviyo , the Boston-based marketing automation startup that has raised more than $775 million, is going to pull the trigger later this year. That could be about to change. billion valuation.

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Healthcare Blogs: A Prescription for Healthcare Marketing Success

Perficient

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. You do want to provide context for the topics you discuss in articles. But you don’t want to be too clinical.

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TechCrunch+ roundup: Build a better board deck, multipath onboarding tips, selling to CISOs

TechCrunch

Full TechCrunch+ articles are only available to members Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription “ The slides in this article aren’t meant to be a complete board deck ,” she writes. First and foremost? How does your solution help me sell more X?”