Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S., How did China get to this point? What can companies looking to scale up their innovations learn from their approach?

Marketing 117

Marketing Automotive Innovation Industry 117

TechCrunch

DECEMBER 24, 2021

This week, Bill Taranto, president of Merck’s Global Health Innovation Fund, wrote a TechCrunch+ article that explored six digital health trends his corporate VC fund is tracking as we enter 2022. Full TechCrunch+ articles are only available to members. Kate Adams, SVP of marketing, Validity. Shane Hegde, founder and CEO, Air.

Trends 278

Trends Marketing Windows Healthcare 278

TechCrunch

DECEMBER 6, 2022

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). Aakash was in growth engineering at Nextdoor, while Ishan held a position in McKinsey’s Growth, Marketing and Sales Service lines. But badly written emails result in few replies and also make companies look bad.

Generative AI 225

Generative AI Marketing Weak Development Team Artificial Inteligence 225

Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Marketing 132

Marketing Generative AI Machine Learning Artificial Inteligence 132

TechCrunch

SEPTEMBER 12, 2022

Magna International, a Canadian mobility technology company that builds sensor-based systems for cars like driver monitoring systems and advanced driver assistance systems (ADAS), is entering the micromobility market. ” This article has been updated with more information from Magna.

Marketing 217

Marketing Energy Mobile Agile 217

TechCrunch

OCTOBER 11, 2022

I dislike using the phrase “growth hacking” to describe the work required to fine-tune marketing campaigns and systems. In truth, successful marketers iterate constantly, measuring and testing their efforts to minimize waste and maximize ROI. Full TechCrunch+ articles are only available to members.

Marketing 212

Marketing Serverless Testing Conference 212

TechCrunch

JANUARY 20, 2023

I’m sure the hunt is already on for another mythical animal that best represents startup attainment in a down market, like ‘ARRmadillo.’ . “How many of these will stay unicorns through this calendar year?” Any startups that hope to weather this downturn must raise additional funds. You can have that one for free.

Marketing 211

Marketing Windows Software Review Survey 211

TechCrunch

JULY 23, 2021

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. Help TechCrunch find the best growth marketers for startups.

Marketing 255

Marketing Testing How To Survey 255

TechCrunch

JULY 2, 2021

TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. This week we talked to Kathleen Estreich and Emily Kramer of new growth advising firm MKT1 and veteran designer Scott Tong, and published a pair of articles by growth marketing agency Demand Curve.

Marketing 212

Marketing Case Study Survey Study 212

Perficient

SEPTEMBER 26, 2023

We’re excited to introduce you to two illuminating articles recently featured on CMSWire.com, “The Heart of Composable Architecture,” and “Navigating the Long Tail of Composable in the Martech Landscape” Both articles were penned by Perficient’s own David San Filippo, Sitecore Principal and Sitecore Technology MVP.

Architecture 110

Architecture Construction Games Agile 110

TechCrunch

AUGUST 18, 2023

Full TechCrunch+ articles are only available to members Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription “Starting a tech company today costs 99% less than it did 18 years ago when Y Combinator was started,” says Brett Calhoun, managing director and general partner at Redbud VC.

Marketing 203

Marketing Fintech Windows Survey 203

Harvard Business Review

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 113

Marketing Technology Sustainability Innovation 113

TechCrunch

JUNE 4, 2021

Guest articles are hugely popular with our startup audience — if the topics are right. Market analysis: Our readers want to learn more about the latest developments in emerging technology sectors from people who have some sort of special viewpoint into the action. Alternative fundraising.

Transportation 177

Transportation Social Sustainability Marketing 177

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Strategy 140

Strategy Marketing B2C B2B 140

TechCrunch

AUGUST 5, 2022

Treasury Secretary Janet Yellen said the economy is “in a period of transition,” on the grounds that “we have a very strong labor market. Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results. Last month, U.S. yourprotagonist.

Marketing 220

Marketing Technical Review Software Review Windows 220

TechCrunch

NOVEMBER 10, 2021

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Zero-party data marketing started when the scrutiny on ad tracking ramped up , but became a necessity with iOS 14.5. Help TechCrunch find the best growth marketers for startups. More posts by this contributor.

Marketing 243

Marketing Data Advertising Budget 243

TechCrunch

JULY 29, 2021

They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. ” Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups can work with.

Weak Development Team 248

Weak Development Team Marketing Development Technical Review 248

TechCrunch

OCTOBER 7, 2021

I think we can all do a better job,” author and developer marketing expert Adam DuVander says. Why did you write a book titled “Developer Marketing Does Not Exist”? Developer marketers certainly exist, because I work with them every day. Your “marketing” should not feel like marketing.

Weak Development Team 231

Weak Development Team Software Development Marketing Technical Advisors 231

TechCrunch

OCTOBER 4, 2022

Full TechCrunch+ articles are only available to members. As Haleliuk points out, fear-based marketing and aggressive sales techniques have made many potential customers skeptical about the value cybersecurity startups can actually deliver. The markets may have slowed, but it won’t be long until the momentum returns.”

Marketing 223

Marketing Windows Cloud Hardware 223

TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. Based in Romania, Katai is known for his podcasts and speeches covering the gamut of content marketing.

Marketing 258

Marketing How To Media Video 258

TechCrunch

MAY 4, 2021

Many publishers are focused on converting visitors to subscribers, but there’s another important bracket: people who want to view a premium article or video, but not enough to sign up for a subscription. Fewcents can be used to monetize articles, video and podcasts. million in seed funding.

Video 245

Video Fintech Media Advertising 245

CIO

JULY 13, 2021

Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. To read this article in full, please click here

Marketing 246

Marketing Business Intelligence Data Analysis 246

TechCrunch

DECEMBER 27, 2022

. “While some companies delay their IPOs, others can play catch-up and prepare for the time when the open market itches to invest again,” writes Carl Niedbala, COO and co-founder of commercial insurance broker Founder Shield. Daily Crunch: What’s around the corner for the EV market in 2023?

Software Review 246

Software Review Technical Review Marketing Fintech 246

Hacker Earth Developers Blog

DECEMBER 19, 2022

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.

Recruiting 130

Recruiting Technical Review Marketing How To 130

TechCrunch

JULY 19, 2022

Full TechCrunch+ articles are only available to members. and global activity: What’s ahead for layoffs, marketing spending and consolidation? Mark-to-market to arrive at a realistic valuation and improve your fundraising odds. ” Mark-to-market to arrive at a realistic valuation and improve your fundraising odds. .

Marketing 237

Marketing Fintech Windows How To 237

TechCrunch

NOVEMBER 19, 2021

Joey Noble, community manager for Demand Curve, returned with a teardown of Customer.io’s homepage with insights you can apply to your own company’s website, and Jonathan Martinez shared his essentials for creating an optimal growth marketing tech stack. ” Growth marketing. ” Marketer: PVTSEO. ”

Budget 191

Budget Marketing DevOps Continuous Delivery 191

Perficient

MARCH 5, 2024

Depending on the size of your marketing team, one high-quality blog article a week could be a big ask. We’ve pulled together seven strategies for how to stock your editorial calendar with the kinds of relevant article topics your healthcare organization’s consumers are asking for.

Healthcare 52

Healthcare Media Social Trends 52

TechCrunch

NOVEMBER 5, 2021

Full TechCrunch+ articles are only available to members. The holiday shopping season is coming: How are growth marketers preparing? Cargo ships are stacked up outside ports, and empty shipping containers are in short supply, as are the truck drivers who would take them to market. Chris Toy, CEO and co-founder, Marketer Hire.

Study 248

Study Marketing USP Fintech 248

TechCrunch

JUNE 28, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Email has the highest return on investment of any other marketing channel.

Marketing 208

Marketing Mobile Technical Review Examples 208

TechCrunch

OCTOBER 12, 2021

Full TechCrunch+ articles are only available to members. BaaS served three ways: A closer look at a rapidly evolving market. NerdWallet’s IPO filing reveals high-margin content business, accelerating marketing spend. NerdWallet’s IPO filing reveals high-margin content business, accelerating marketing spend.

Marketing 203

Marketing Fintech Banking Windows 203

TechCrunch

DECEMBER 3, 2021

To get a fuller perspective, Ron interviewed four analysts : Full TechCrunch+ articles are only available to members. How to execute an amplified marketing strategy. But quality will always beat quantity when it comes to content marketing; Googlebot may be hungry for new links, but potential customers demand expertise and insights.

Fintech 193

Fintech Marketing Strategy Windows 193

TechCrunch

DECEMBER 7, 2021

This week, sources familiar with internal happenings within the company told TechCrunch the company’s VP of communications, Patrick Lenihan; head of public relations, Tanya Gillogley; and head of marketing, Melanie Hahn, have all submitted their resignations. Ahead of public market debut, Better.com lays off 9% of its staff.

Marketing 239

Marketing .Net Report Video 239

TechCrunch

JANUARY 10, 2023

It gives brands a way to conduct market research and collect first-party data, which is important as marketers prepare for a post-cookie world. Daily Crunch: Citing ‘unscrupulous actors’ and market trends, Coinbase CEO lays off 950 workers by Christine Hall originally published on TechCrunch.

Trends 219

Trends Marketing ChatGPT Biotech 219

TechCrunch

DECEMBER 10, 2021

Full TechCrunch+ articles are only available to members. I mean, we have the best food and weather, but we certainly haven’t cornered the market on good ideas. 3 disruptive trends that will shape marketing in 2022. Since the pandemic began, the rules of the game for growth marketing have changed considerably.

Research 197

Research Marketing Strategy Windows 197

Harvard Business Review

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Innovation 124

Innovation Marketing Industry Examples 124

InfoQ Culture Methods

DECEMBER 27, 2021

Software companies strive to keep innovating and changing the rules of the market. This article proposes an analysis of workspaces from anthropology to solve one of the most common problems: the appearance of silos instead of a culture of collaboration.

Culture 111

Culture Analysis Innovation Software 111

Harvard Business Review

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Budget 96

Budget Marketing Survey Enterprise 96