Strategy Driven

NOVEMBER 7, 2021

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.

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Digital Marketing Marketing Strategy Media 43

Perficient

SEPTEMBER 26, 2023

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. You do want to provide context for the topics you discuss in articles.

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Healthcare Marketing Media Social 52

TechCrunch

JUNE 28, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Email has the highest return on investment of any other marketing channel.

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Marketing Mobile Technical Review Examples 208

Strategy Driven

JANUARY 28, 2021

If so, then you need to utilize the power of digital marketing to improve your current lead generation strategy. Don’t worry if you don’t understand digital marketing and how it can help you, we’ve got you covered. Keep reading to learn the top benefits of online marketing. Gain New Clients.

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Digital Marketing Marketing Media Advertising 27

TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions.

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Video Media Budget Social 242

Strategy Driven

JULY 14, 2023

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies.

Trends 39

Trends Marketing Digital Marketing Mobile 39

NeverFriday

MARCH 8, 2018

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works! Check the ROI.

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Strategy Driven

MAY 1, 2019

You really can’t expect your business to get far at all without a good, strong focus on digital marketing. Any digital marketing campaign you have will need to have a lot of focus and drive behind it, and generally you will find that it is important to make sure you are putting whatever effort into it you are able to.

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Digital Marketing Marketing Advertising Media 20

TechCrunch

FEBRUARY 21, 2023

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. Full TechCrunch+ articles are only available to members. Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription.

Technical Review 232

Technical Review Software Review Weak Development Team Windows 232

TechCrunch

SEPTEMBER 15, 2021

The company writes articles on every facet of travel to inform customers, especially now with airlines, hotels and countries placing certain restrictions on travel. HopJump was started in 2018 by Staab as a digital marketing agency helping big brands with user acquisition campaigns.

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Travel Hotels Technical Review Tourism 221

Strategy Driven

SEPTEMBER 7, 2019

You want to take over the power tool market but if you don’t have the best digital marketing strategies in place, your competition is going to leave you in the dust. Your company needs to put together a digital marketing plan vs. just putting up a couple of posts on social media every now and again.

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Digital Marketing Strategy Marketing Tools 23

Strategy Driven

JULY 12, 2023

Navigating the digital marketing landscape can be challenging. Integrating SEO and content marketing is a continuous challenge for business owners and marketers. The key lies in seamlessly melding SEO and content marketing to discover the sweet spot that propels your business to greater heights. With over 3.5

Marketing 41

Marketing Digital Marketing Games Research 41

Capgemini

MAY 18, 2020

Danielle Savin, Capgemini’s Senior Director of Digital Marketing Services, is here to help. In her latest article with The Future of Commerce, she shares the five most important categories to look at when assessing your digital performance in the experience economy. Read the article here.

Marketing 52

Marketing Digital Marketing Metrics Analytics 52

Harvard Business Review

MARCH 5, 2024

Accounting clerk, data management associate, inventory management clerk, and digital marketing specialist are all examples of roles suited to many of these people. They are the missing middle, the pool of talent between autistic individuals with few support needs and highly specialized technical skills and those unable to work.

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Digital Marketing Examples Marketing Technology 103

Strategy Driven

NOVEMBER 16, 2017

Everyone is doing digital marketing as a way to promote their products, services, and brands these days. The measurable nature of digital marketing and the fact that even small businesses can achieve great results with a good campaign make digital marketing very appealing to more and more businesses.

Digital Marketing 20

Digital Marketing Marketing How To Internet 20

Strategy Driven

APRIL 6, 2017

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. Recent research by neuroscientists has shown that paper-based adverts tend to be more memorable and more impactful than digital ones.

Digital Marketing 20

Digital Marketing Marketing Fashion Internet 20

Strategy Driven

AUGUST 3, 2023

These days, they realize it can be an integral part of their marketing strategies. You might reach out to a digital marketing agency in Utah if you’re not sure how to utilize social media to help your company on your own.

Media 42

Media Social Marketing Digital Marketing 42

TechCrunch

JUNE 8, 2022

The e-commerce market is on track to pass $ 5.5 But the gap in the market that Juni identified and built to fill is that the needs of e-commerce SMBs, and those doing business online in general, are unique among them. “However marketing is an important function in all e-commerce companies.”

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Banking Fintech Advertising Retail 223

Strategy Driven

JANUARY 26, 2018

Digital marketing is vital to your business, but do you ever find yourself living your life in reaction to social media notifications or emails? The digitally connected world we live in, can be incredibly harmful to living a balanced and successful life; particularly in terms of our emotional wellbeing and social lives.

Digital Marketing 20

Digital Marketing Marketing Media Social 20

Exadel

OCTOBER 12, 2022

Marketing technology is there to assist companies in promoting their products and services more effectively. Traditionally, marketers would invest in a CMS or custom software development, but, with time, consumer expectations have grown, requiring unique, personalized experiences. Previous article.

Technical Review 40

Technical Review Innovation Marketing Technology 40

Perficient

NOVEMBER 22, 2023

People love superlatives In an HCIC keynote session, John Youshaei, Forbes writer and former marketing lead at YouTube and Instagram, explored core principles of writing for a consumer audience, especially on social channels. So, without further adieu, here are our top insights from HCIC 2023. 1.

Healthcare 52

Healthcare Marketing Recruiting Generative AI 52

TechCrunch

JUNE 15, 2021

Full Extra Crunch articles are only available to members. They also talked about overseas expansion — a common trajectory for China’s top autonomous vehicle startups — and shed light on the challenges and opportunities for foreign AV companies eyeing the massive Chinese market. The air taxi market prepares to take flight.

Mobile 198

Mobile Fintech Digital Marketing Advertising 198

CEO Insider

JULY 2, 2020

Brand Monitoring might become digital marketing cornucopia. It doesn’t have less importance than other types of online marketing, and it surely has an important role in your business strategy. In the last few years, it has begun to receive more strength. To put it simply: it might make you or break you. The clout is […].

Digital Marketing 130

Digital Marketing Strategy Marketing 130

TechCrunch

FEBRUARY 17, 2022

Amanda Milligan is head of marketing at Stacker Studio , a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. 6 reasons why reporters aren’t interested in your content marketing. More posts by this contributor.

Media 232

Media Organization How To Metrics 232

Rapid BI

MARCH 27, 2011

Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Lets look at some of the key factors.

Digital Marketing 47

Digital Marketing Strategy Marketing Media 47

Strategy Driven

JULY 27, 2018

If you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well. Please consider the environment before and after printing this article.

Digital Marketing 20

Digital Marketing Strategy Marketing Hotels 20

TechCrunch

DECEMBER 16, 2022

Full TechCrunch+ articles are only available to members. “While it may feel counterintuitive, given the recent market environment, the value of the equity for all parties — investors, founders and employees — is higher in the more conservative growth scenario,” says Mitchem. .” Target audience/market size slide.

Biotech 215

Biotech Case Study Survey Study 215

TechCrunch

JULY 12, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. 5 companies doing growth marketing right. Help TechCrunch find the best growth marketers for startups. Mark Spera. Contributor. Share on Twitter.

Artificial Intelligence 306

Artificial Intelligence Artificial Inteligence Marketing Media 306

Altexsoft

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Travel 86

Travel Software Review Industry Marketing 86

Perficient

MARCH 22, 2023

If you have not read this article , it’s an extremely informative read and really we can’t disagree. One thing that we have heard time and time again from our content authors and marketers is that the content creation and creative writing process takes time. With the technical world evolving, the time to market is essential.

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Generative AI ChatGPT Digital Marketing Innovation 64

Strategy Driven

JULY 21, 2015

All business owners will tell you, one of the most important areas of running a company is the marketing. You use marketing methods to attract them to the business and help keep them there. While marketing is not an exact science, you should take into account what has worked in the past. Social Media.

Digital Marketing 30

Digital Marketing Marketing Media Social 30

KitelyTech

DECEMBER 29, 2020

Most business owners and marketers recognize the important role of social media marketing as a part of growing their online presence. Yet, many business owners do not feel that they get an adequate amount of return on their investment to continue prioritizing social media as a major part of their digital marketing strategy.

Media 52

Media Social Marketing Software Review 52

Perficient

MARCH 22, 2023

With cutting-edge large language models like OpenAI’s GPT-4, content creators can now streamline the process of producing thought-provoking articles and whitepapers. I leveraged AI to help inform this article. For instance, I asked ChatGPT who would read an article about creating thought leadership content using AI.

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Generative AI Leadership How To Guidelines 64

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

TechCrunch

MAY 4, 2021

and Canada such as graphic designers, event planners, digital marketers and photographers have booked more than $3 billion in business on its platform. And as the pandemic had more people shift to doing more things online, HoneyBook prepared to help its members adapt by being armed with digital tools.

Small Business 249

Small Business Software Review Tools Digital Marketing 249

Let's Grow Leaders

MAY 18, 2017

Yet many digital marketers stop communicating once their marketing is successful and a purchase is made. If you’re not taking this opportunity to extend your marketing, you’re missing a potential gold mine. Remember, once your marketing is successful you still have a lot of work to do. Winning Well Reflection.

Education 72

Education Marketing Case Study Digital Marketing 72

KitelyTech

MARCH 10, 2021

This goes a long way in making sure that businesses get their fair share of the market which is already shrinking due to online competition. There are a variety of methods for Local SEO, such as content marketing, social media, pay-per-click search advertising, directory listings, blogs, and many more. Local Directories.

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Engineering Digital Marketing Budget Internet 105