Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Marketing 104

Marketing Strategy B2B Study 104

TechCrunch

FEBRUARY 3, 2023

Full TechCrunch+ articles are only available to members Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription In October 2022, incoming Twitter CEO Elon Musk polled his followers: “Bring back Vine? Teach yourself growth marketing: Which metrics really matter?

Open Source 203

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TechCrunch

FEBRUARY 19, 2021

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 6 reasons why reporters aren’t interested in your content marketing. Marketers seem to know this.

Strategy 271

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CIO

JUNE 9, 2023

Such is the case with a data management strategy. For example, smart hospitals employ effective data management strategies. Increased revenue: By using data to identify new opportunities, improve customer engagement and optimize pricing strategies, businesses can increase their revenue and profitability. Data Management

Strategy 284

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TechCrunch

APRIL 18, 2023

” Full TechCrunch+ articles are only available to members Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription In this detailed breakdown, he compares net revenue retention rates by ARR range and identifies benchmarks for companies that have yet to reach product-market fit.

Strategy 178

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TechCrunch

JULY 23, 2021

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. Help TechCrunch find the best growth marketers for startups.

Marketing 255

Marketing Testing How To Survey 255

TechCrunch

FEBRUARY 10, 2023

If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan? Full TechCrunch+ articles are only available to members. Booting up an email marketing campaign. Produce short-form videos. Produce short-form videos. Build lasting creator relationships.

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Harvard Business Review

NOVEMBER 30, 2023

This article explores the concept of creative recruitment marketing efforts and its potential to address labor shortages by effectively reaching untapped talent pools, diversifying the talent pipeline, and aligning company values with purpose-driven candidates.

Recruiting 131

Recruiting Strategy Sustainability Innovation 131

Perficient

OCTOBER 18, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. We highly recommend giving this article a thorough read. So, go ahead and dive in; your audience will thank you for it!

Digital Marketing 52

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Perficient

SEPTEMBER 26, 2023

We’re excited to introduce you to two illuminating articles recently featured on CMSWire.com, “The Heart of Composable Architecture,” and “Navigating the Long Tail of Composable in the Martech Landscape” Both articles were penned by Perficient’s own David San Filippo, Sitecore Principal and Sitecore Technology MVP.

Architecture 110

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TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

Marketing 246

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TechCrunch

JANUARY 27, 2023

Full TechCrunch+ articles are only available to members. In a comprehensive article that weighs development costs and technical debt against time to market , Chopra encourages readers to consider factors like product defensibility and risk before deciding whether to build or buy. Carefully manage and decouple dependencies.

Software Review 218

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TechCrunch

OCTOBER 7, 2021

I think we can all do a better job,” author and developer marketing expert Adam DuVander says. When we interviewed him last July , Hughes explained that he would refer leads to EveryDeveloper when they needed to sort out their content strategy. Why did you write a book titled “Developer Marketing Does Not Exist”?

Weak Development Team 231

Weak Development Team Software Development Marketing Technical Advisors 231

CIO

OCTOBER 25, 2022

This article was co-authored by Duke Dyksterhouse , an Associate at Metis Strategy. Some are our clients—and more of them are asking our help with their data strategy. Data & Analytics is delivering on its promise. Often their ask is a thinly veiled admission of overwhelm. We discourage that thinking.

Strategy 363

Strategy Data Culture IoT 363

CIO

JULY 13, 2021

Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. Get the latest business intelligence and IT strategy analysis by signing up for our newsletters. ]

Marketing 246

Marketing Business Intelligence Data Analysis 246

TechCrunch

JANUARY 17, 2023

Full TechCrunch+ articles are only available to members. Similarly, cost-effective IP management strategies can fortify startup valuations over the long-term , according to Kyle Graves, counsel at Snell & Wilmer, but only if founders are vigilant. Does your app have a UX protection strategy? Have you ever conducted an audit?

Strategy 206

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TechCrunch

DECEMBER 23, 2022

Full TechCrunch+ articles are only available to members. “For companies with a strong balance sheet, strong backers, product-market fit or low burn, now is the best time to make critical hires,” says Ackerman. Market size slide. Market opportunity slide. Problem slide. Solution slide. Product slide.

Study 238

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TechCrunch

OCTOBER 11, 2022

I dislike using the phrase “growth hacking” to describe the work required to fine-tune marketing campaigns and systems. In truth, successful marketers iterate constantly, measuring and testing their efforts to minimize waste and maximize ROI. Full TechCrunch+ articles are only available to members.

Marketing 212

Marketing Serverless Testing Conference 212

TechCrunch

JULY 2, 2021

TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. This week we talked to Kathleen Estreich and Emily Kramer of new growth advising firm MKT1 and veteran designer Scott Tong, and published a pair of articles by growth marketing agency Demand Curve.

Marketing 212

Marketing Case Study Survey Study 212

Altexsoft

JUNE 13, 2023

This is a guest article by Lucia Daza from Katalon In today’s rapidly advancing digital landscape, the SaaS industry continues to revolutionize how businesses operate and engage with their customers. As a SaaS marketer, staying ahead of the curve is essential. What Is SaaS Marketing? What Is SaaS Marketing?

Marketing 59

Marketing Strategy UI/UX Video 59

TechCrunch

AUGUST 5, 2022

Treasury Secretary Janet Yellen said the economy is “in a period of transition,” on the grounds that “we have a very strong labor market. Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results. Last month, U.S. yourprotagonist.

Marketing 220

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Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S., How did China get to this point? What can companies looking to scale up their innovations learn from their approach?

Marketing 123

Marketing Automotive Innovation Industry 123

TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. And is his advice applicable beyond borders?

Marketing 258

Marketing How To Media Video 258

TechCrunch

AUGUST 18, 2023

Full TechCrunch+ articles are only available to members Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription “Starting a tech company today costs 99% less than it did 18 years ago when Y Combinator was started,” says Brett Calhoun, managing director and general partner at Redbud VC.

Marketing 203

Marketing Fintech Windows Survey 203

Hacker Earth Developers Blog

DECEMBER 19, 2022

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.

Recruiting 130

Recruiting Technical Review Marketing How To 130

TechCrunch

JULY 29, 2021

They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. ” Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups can work with.

Weak Development Team 248

Weak Development Team Marketing Development Technical Review 248

Harvard Business Review

MARCH 1, 2024

Companies that integrate the cost of capital into their strategy and planning reap real benefits. The authors have found that executive teams that bring the disciplines of the capital market inside a corporation deliver shareholder returns more than 50% above their industry peer indexes. When something is cheap, people waste it.

Strategy 113

Strategy Industry Marketing Company 113

TechCrunch

OCTOBER 12, 2021

For his latest report, he studied three different strategies : Turnkey banking as a service. Full TechCrunch+ articles are only available to members. BaaS served three ways: A closer look at a rapidly evolving market. NerdWallet’s IPO filing reveals high-margin content business, accelerating marketing spend.

Marketing 203

Marketing Fintech Banking Windows 203

TechCrunch

OCTOBER 21, 2022

Full TechCrunch+ articles are only available to members. Now that the public cloud market has undergone a correction after years of growth, will seasoned workers look for greener pastures at smaller companies? Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription.

Strategy 168

Strategy Enterprise Windows Cloud 168

CIO

FEBRUARY 14, 2023

Investments in artificial intelligence are helping businesses to reduce costs, better serve customers, and gain competitive advantage in rapidly evolving markets. Kubernetes can align a real-time AI execution strategy for microservices, data, and machine learning models, as it adds dynamic scaling to all of these things.

Artificial Inteligence 284

Artificial Inteligence Strategy Data Machine Learning 284

TechCrunch

JULY 12, 2022

Full TechCrunch+ articles are only available to members. In his latest TC+ post, Michael Perez, director of growth and data at VC firm M13, shares five questions he uses to devise pricing strategy frameworks , along with three value metrics and a detailed measurement plan for GTM strategy. Senior Editor, TechCrunch+.

Technical Review 228

Technical Review Development Team Review Software Review Systems Review 228

Harvard Business Review

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 118

Marketing Company Retail Energy 118

Exadel

OCTOBER 7, 2021

Read other Exadel content marketing tips for IT companies. Ever wondered how to develop a content strategy? A B2B content marketing strategy is a solid plan that tells you why, what, when, and how to create your content and ensures your teammates are on the same page throughout the entire content marketing journey.

Strategy 59

Strategy Marketing How To Development 59

TechCrunch

SEPTEMBER 3, 2022

Full TechCrunch+ articles are only available to members. 9 strategies that will help you overcome your fear of fundraising. Crafting an XaaS customer success strategy that drives growth. ” Crafting a XaaS customer success strategy that drives growth. The ocean has an average depth of 2.3 Walter Thompson.

Strategy 231

Strategy Technical Advisors Windows Fintech 231

TechCrunch

NOVEMBER 5, 2021

Full TechCrunch+ articles are only available to members. ” The report had many interesting findings, but here’s the one that left the biggest impression on me: Startups that adopt USP and product-led growth strategies pay back customer acquisition costs faster and have higher net-dollar retention. Walter Thompson.

Study 248

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TechCrunch

JUNE 4, 2021

But, thanks to TC Early Stage 2021: Marketing and Fundraising on July 8-9, you don’t have to reinvent the freakin’ wheel. They’ll host a series of interactive Q&A sessions focused on essential topics, like pitch development, fundraising, brand building, growth marketing and more. Take a peek at the agenda. Register today !

Marketing 183

Marketing Media Case Study Virtualization 183

TechCrunch

JULY 19, 2022

Full TechCrunch+ articles are only available to members. Julie Gionfriddo, director of advisory services at Fiondella, Milone & LaSaracina LLP, wrote an overview for TC+ that weighs the benefits and drawbacks of fundraising with convertible notes , along with some strategies for getting started.

Marketing 237

Marketing Fintech Windows How To 237