2009 Culture Project Management Strategic Planning 
Strategy Driven
JANUARY 10, 2011
corporate CEOs, predicts employer health costs will increase 166 percent by 2019, resulting in a cost burden of $28,530 per employee – three-times the 2009 employee cost of $10,743. population. population. Without change, the Business Roundtable, an association of major U.S. In this environment, employers – major payors of the $2.6
Strategy Driven
DECEMBER 17, 2010
Headquartered in Atlanta, Georgia, Everspark Interactive was founded in June 2009 by internationally-known Search Engine Optimization (SEO) expert, Jason Hennessey and 20-year marketing veteran, Chris Watson. Include a phone number in your meta description Make sure the title tag on your page is relevant to what they’re searching for.
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Strategy Driven
JANUARY 26, 2011
A 2009 study by the Nielsen Company revealed that employees, partners, and customers spent 17 percent of their online time social networking or blogging – and 83 percent more time in online social networks than the year prior. Avon was one of the few companies to chart growth during the 2008-2009 recession. Still skeptical?
Strategy Driven
JANUARY 7, 2011
Headquartered in Atlanta, Georgia, Everspark Interactive was founded in June 2009 by internationally-known Search Engine Optimization (SEO) expert, Jason Hennessey and 20-year marketing veteran, Chris Watson.
Strategy Driven
DECEMBER 6, 2010
So how exactly does a small firm with only 20 employees manage to make millions every year without offering prices much lower than their competitors? By focusing on hiring fun, vivacious people who believe strongly in the culture of service, they are able to actually service each of their customers personally.
Strategy Driven
NOVEMBER 29, 2010
The founders hired marketing and advertising experts and created what they called their ‘Drink Tank’ – a group responsible for developing and managing the Odwalla brand. With very little advertising, Odwalla differentiated their brand by extolling the benefits of drinking and supporting a “juice with a conscience.”
Strategy Driven
FEBRUARY 7, 2011
If the person has a great attitude and is highly motivated, then you might want to give her a chance, especially if the other candidates are less qualified and don’t seem like they will fit in with the company culture. Hiring is a tricky business. Sometimes it’s okay to go with the person you like the most.
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