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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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12 famous ERP disasters, dustups and disappointments

CIO

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. ERP pains are a recurring illness for Invacare, which also had problems with an earlier upgrade between 2005 and 2009.

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The ultimate guide to mobile banking app development in 2024

Openxcell

billion smartphone users worldwide, it’s imperative for banks and financial companies to develop products and services that can be easily accessed via mobile devices. Business owners and developers alike have become increasingly dependent on mobile banking apps as the demand for accessible and user-friendly banking solutions increases.

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Attitude Reflects Leadership

N2Growth Blog

Show me a CEO with a bad attitude and I’ll show you a poor leader. CEOs with bad attitudes will not only fail to engage their workforce, but they will quickly find themselves shown the door as their attitude’s impact on performance becomes visible to the board. Why then do so many CEOs appear to have a bad attitude?

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The Sobering Truth About the Impact of Your Business Ideas

O'Reilly Media - Ideas

In what follows, we flesh out the three assertions above with the bulk of the content explaining why it may be difficult to improve the poor success rate for business ideas. That is, the team responsible for doing the analysis often is motivated either implicitly or explicitly to find evidence of success.

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Product Development Process: How to Bring Innovation to Life

Altexsoft

This article will guide you through all the steps of a new product development (NPD) process and give you some insights into implementing best practices en route from a pure idea to roll-out and selling. What is a new product development process? Put together, these efforts compose a new product development (NPD) process.

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Values Based Hiring | N2Growth Blog

N2Growth Blog

I was casually reading the results of a survey on the topic of hiring methodologies last weekend when one particular survey question really caught my attention: “When considering a new hire, what is the one characteristic or attribute of the candidate that would most influence your hiring decision?