Micromax, smartphone sales stalled, eyes a steer into electric vehicles
TechCrunch
AUGUST 8, 2023
Micromax, having dropped from its position at the top of that list, is as good as forgotten. Utilizing its supply chain in China, Micromax launched a range of inexpensive smartphones and tablets that attracted the masses, tapping directly into their aspirational inclinations: some models directly mimicked Apple’s iconic iPhone designs.
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