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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

These organizations realize that there is still a ā€Cā€ hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty. And the industry has a lot of room to inject some B2C excitement with their audiences. In other words, they are treating B2B consumers like humans, not businesses.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Nigeriaā€™s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

TechCrunch

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. billion B2C communications market estimated to grow 6% annually , Termii runs a B2B2C model. Playing in a $3.6

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Acquia DXP: Key Enabler for Digital Transformation in an Age of Digital Engagement.

Perficient

Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In todayā€™s ever-changing digital world, relevant, meaningful, and engaging digital experiences are critical. To Be Continued! Every use case has a solid solution.

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The AI Future of Digital Experience Platforms

Perficient

Revolutionary change happens through convergence AI will converge into a number of industries, and digital marketing is no exception. DXP Digital experience platforms have proven that a personalized experience drives higher rates of conversion and overall consumer satisfaction. I donā€™t think we will wait long to find out.

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A car isnā€™t a smartphone on wheels ā€“ yet

Capgemini

innovation & updatability. Smartphone users can find apps to address virtually every purpose you can think of, in both B2B and B2C segments. On balance, this opening up of the market is good news for OEMs. Innovation & updatability. Usability & customer interaction. Weā€™ll discuss two main reasons.

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Donā€™t Leave Your Leads Out in the Cold! 10 Tips to Nurture Warm Leads to Conversion

Coforge

There are even innovations like Salesforce's new AI email marketing capability, which precisely prescribes the ideal frequency. Display ads were among the early moves in digital marketing, one that literally changed the game. Work on Your Content Marketing Capabilities. Consider Using Video Content.

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