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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 246
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Wrestling with Innovation?

Planbox

Building innovative systems is like sumo wrestling in more ways than one. For starters, ask any seasoned innovator and they’ll tell you that developing a world-class innovation program requires some serious heavy lifting. For many, that’s what it feels like to push for innovative systems. Stand Your Ground.

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Leadership – No Talent Required | N2Growth Blog

N2Growth Blog

In most sports I’m aware of you cannot play if you don’t suit-up and show-up. Leadership is a participation sport and never works well in absentia. Hustle : I learned this lesson at an early age…I had a basketball coach take me aside after I finished far ahead of the pack after a long set of down-and-backs.

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Leadership Interview – Marshall Goldsmith | N2Growth Blog

N2Growth Blog

In fact, I hold Marshall in such high professional regard that he is one of only three other coaches that I’ll refer people to if I’m unable to meet their needs. My business has 3 primary aspects: I write, speak and coach. I help people understand this and act upon it.

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First Impressions | N2Growth Blog

N2Growth Blog

Sure it would…Likewise, if I drove up in a new Bentley, wearing a $3,000 custom tailored suit, sporting a fresh manicure, a GQ hair-cut, and with an attitude of arrogance, wouldn’t that also color your opinion of my ability? First time reader of your blog. Thanks again for stopping by Alvan. link] Alvan Grace Hi Mike.

Sport 150
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Dealing with Conflict | N2Growth Blog

N2Growth Blog

Leadership is a full-contact sport, and if you cannot address conflict in a healthy, productive fashion then you should not be in a leadership role. This is such a common problem for executives that I coach. If so, you likely have issues with conflict. Here’s the thing - leadership and conflict go hand-in-hand.

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Social Media Responsibility | N2Growth Blog

N2Growth Blog

Real life is not a spectator sport – it’s a participation sport, and in fact, I submit to you that it’s a full contact participation sport. When black & white becomes permanently blurred so that everything reads as shades of grey, things can become dicey. I very much enjoyed this piece, thank you!

Media 167