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5 questions startups should consider before making their first marketing hire

TechCrunch

Which channels are proving the most efficient from a customer acquisition, conversion, retention, engagement, whatever your key KPI is, perspective? Do these brands have endless marketing budgets? Even startups on tight budgets can maximize their marketing impact. 5 ways to raise your startup’s PR game.

Marketing 273
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IA generativa, i tre utilizzi con cui i CIO italiani stanno generando valore

CIO

Secondo un’analisi del World Economic Forum, la governance è uno dei quattro pilastri delle implementazioni della Gen AI, insieme alla formazione del personale, il budget e l’allineamento dei team, ovvero l’organizzazione.

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Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

KPI – Indicators to trace at the entry level. The purpose of this KPI is to indicate the profit from the entire relationship with the customer. This KPI displays the overall number of people who discovered and visited your website or application. KPI – Points to Track the Growth. Number of Sessions per User.

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15 Key Product Management Metrics and KPIs

Altexsoft

It’s an effective KPI to use to monitor a company’s current health and it’s especially valuable in SaaS businesses working on a subscription basis. The point of this KPI is to show you how much you can spend to attract a new customer at an early stage, regarding the probable profit from one person. How to use MRR and ARPU.

Metrics 92
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How to Run Product Discovery: Process, Frameworks, and Best Practices

Altexsoft

The delivery process is traditionally the most time-, effort-, and budget-consuming. In practice, these can be a value understanding, or user personas, or a KPI. Their objective is to get the overview of how their actions impact the outcome of the game. But, wrong market assumptions are what make products fail.

How To 129
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Pitch Deck Teardown: Rokoko’s $3M strategic extension deck

TechCrunch

Financial projections (redacted). “Rokoko at a glance” — KPI slide. “Fundraising history” — fundraising journey slide, with valuations. It’s not hard to imagine that that’s true for games, animated movies, and much more. Closing slide. Three things to love. A big market with big adjacent markets.

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Two DevOps Metrics for Agile Teams & their Managers

Storm Consulting

There is value in each of these suggestions of course, and they are driven by a desire to keep the KPI dials moving, which they did for most of the year. Progress is going as well as can be expected’ is fine as an elevator conversation, but it won’t convince the steering committee who are being asked to approve the budget for next year.

Metrics 49