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Are B2B SaaS marketers getting it wrong?

TechCrunch

That’s not to say SaaS marketers aren’t trying: Seventy percent of those surveyed have been making big adjustments to their websites, and 33% have updated their content. They say there’s no bigger slave to fashion than someone determined to avoid it, and SaaS marketing is no different.

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8 secrets of successful IT freelancers

CIO

It’s necessary to allocate time effectively to manage … work-hours and balance work-life,” says Eric Jones, CEO of Couture Candy, a special occasion fashion e-commerce business. By leveraging their marketing knowledge and IT skills, freelancers can provide high-quality services and products to their clients, Maksic notes.

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What is digital transformation? A necessary disruption

CIO

Digital transformation strategy To succeed with digital transformation, organizations must identify what processes they need to transform, create a vision for their end state, and determine what technologies will support that objective. Some are also investing in next-generation internet technologies.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Wowzi makes it possible for brands to partner with social media users for marketing campaigns. This a new form of digital marketing that pivots from the norm of using celebrities for marketing campaigns. This is part of Wowzi’s plan to grow beyond an influencer marketing platform to a jobs aggregator. “We

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

Experts from such companies as Lucidworks, Advantech, KAPUA, MindsDB, Fellow Robots, KaizenTek, Aware Corporation, XR Web, and fashion brands Hockerty and Sumissura joined the discussion. The Federal Deposit Insurance Corporation in their 2017 survey estimated that 6.5 Burberry was among the first fashion brands to use Facebook bots.

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Digital Transformation 2020 - A Midcourse Correction Guide for CIOs and CTOs

iTexico

The question is: how can leaders form a new, better digital transformation strategy to a current and post-pandemic world? No matter how rough the ride is, you must manage to keep the business continuity going in one fashion or another. The answer to that question, as you might very well guess, would be digital innovation.

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7 Tips for Managing Your Business Data

Strategy Driven

One of the most effective tools in any business’s arsenal is digital marketing. But to get your digital marketing campaigns seen by the people you want to see them, you need to gather their data. However you choose to gather data, you must do it in an ethical, sensitive fashion.

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