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Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel

TechCrunch

Earlier this year, a startup called Olive launched its new shopping site and app with the goal of making e-commerce more efficient, convenient, and sustainable by offering a way for consumers to aggregate their orders from across retailers into single shipments that arrive in reusable packaging, not cardboard. Image Credits: Olive.

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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. But govtech and civic tech has a greater social impact than burger-flipping robots. This year, that figure rose to 45%.

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How to Ensure Your Business is Matching the Progress of Your Industry Rivals

Strategy Driven

Influential methods of heightening your customer retention rate include using customer accounts, starting a loyalty program, engaging with customer comments on social media, collecting feedback and actioning it, and launching a referral program.

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‘Capgemini Earthlings Ecopreneur’ Platform empowers employees towards reaching net zero goals – Powered by Google Cloud

Capgemini

Thus, a common platform, that helps all its employees, to record and track the individual or collaborative contribution towards sustainability becomes critical. However, almost no organizations have an exclusive employee application solely dedicated to the cause of sustainability. What problem do we wish to solve?

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Don’t Overlook These Valuable Details Before Launching Your Business

Strategy Driven

Leverage social media : Social media allows you to effectively convey your messages to a massive chunk of the target audience. Social media is beneficial for generating feedback, developing unique user-generated content, and addressing customer service issues. Spend some time researching your competition.

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Berlin’s Yababa snags $15.5M to scale a multicultural grocery delivery biz across Europe

TechCrunch

This means the logistics element looks easier to streamline (and sustain) vs the likes of q-commerce platforms like Gorillas et al (meaning potentially burning less investor cash). “Basically our USP does not revolve around how fast we deliver a product.

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Tips on How To Drive More Sales

Strategy Driven

To help you get an idea of who your customer is, you should use toll such as social media. You could monitor the competition’s social media accounts as well, or if you do not have your own, yet. Social media will allow you to develop great insights into how you customer things. What is your USP (unique selling point)?

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