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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. Extra Crunch) Can advertising scale in VR?

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5 measures to gauge your digital portfolio maturity

CIO

The motivations to digitize client-facing solutions vary but are often both push and pull: a push from your organization to grow revenues, gain competitive advantage, and further differentiate products and services, and a pull by the market looking for the latest technologies such as AI/ML, AR/VR, and digital twins for immediate business benefit.

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A comparative assessment of digital transformation in Italy

CIO

This is the basis for a complex digital transformation project, which the company recently accelerated with the arrival of new GM Alessandro Filippi and, shortly after, new CIO D’Accolti, ahead of the 2025 Jubilee, when 50 million visitors are expected in Rome during a series of pilgrimages.

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Generative AI is electrifying. Charge ahead or get shocked.

CIO

A large majority of applications will include AI by 2025, and let’s be honest, you can’t put a price on GPT. cloud, mobile, social, crypto, VR), there’s a lot of noise and misconceptions to sort through. It’s our new reality and will be the most important and disruptive innovation of our lifetime.

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Digital transformation: nei progetti a tutto campo la chiave è il change management

CIO

All’orizzonte c’è un appuntamento cruciale: il Giubileo del 2025, quando a Roma sono attesi 50 milioni di visitatori. Su questa base si innesta il complesso progetto di trasformazione digitale su cui l’azienda ha accelerato il passo dallo scorso anno, con l’ingresso del nuovo direttore generale e, poco dopo, del nuovo CIO D’Accolti.

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The Station: Cruise loses its head, Nio brings AR in the car, and Rivian expands to Georgia

TechCrunch

His leadership at Proterra was first and foremost about increasing access to affordable, sustainable solutions and shaping a zero-emission transportation future for the benefit of our planet and the health of our communities. Popple had recently left Proterra and had joined G2 Venture Partners. kWh battery and rear-wheel drive.

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Digital Transformation: A Comprehensive Guide for any Business

OTS Solutions

With AR/VR , businesses can improve training and development, visualize products, and enhance the customer experience. Moreover, According to the experts, approximately 85 to 90 percent of new enterprise apps will include AI technology by 2025. Leadership involvement in the project is key to its success.