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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. Extra Crunch) Can advertising scale in VR?

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Extra Crunch roundup: Clubhouse UX teardown, YC Demo Day favorites, proptech VC survey, more

TechCrunch

Automakers, suppliers and startups see growing market for in-vehicle AR/VR applications. Despite all of the pomp and promises about the potential for AR and VR, there isn’t a clear understanding of market demand for bringing the technology to cars, trucks and passenger vans. Image Credits: Bryce Durbin.

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The 4 most overhyped technologies in IT

CIO

Consider some recent survey findings. The EY survey also reveals how unprepared organizations are to meet what they believe is ahead: Only 33% said their organizations have started to plan to prepare for the technology’s commercialization and only 24% have set up or plan to set up pilot teams to explore its potential.

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Custom mHealth App Development: The Ultimate Guide for Businesses.

Openxcell

In a survey by Statista, the market size of mobile healthcare or mHealth applications is estimated to be worth 257 billion dollars by 2025. AR/VR Another marked trend in healthcare mobile applications is AR and VR. However, AR and VR technologies can help surgeons operate more precisely during surgery.

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22 Digital Transformation Statistics for 2022

Modus Create

In October 2021, we surveyed over 1,000 senior executives in the US, with a goal to understand their digital appetite and aspirations for 2022. . The survey revealed interesting insights on Corporate America’s readiness for various digital initiatives, which we consolidated in our 2022 State of Digital Transformation report.

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Property Management Technology Trends 2021

Trigent

billion 1 by 2025, while the global property management market size in 2020 was $ 13.88 While 86% of respondents 2 in a survey saw digital & technology innovation as an opportunity, 49% expect to collaborate with an existing or new supplier to enhance their technological innovation capability.

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AI at the Edge Ushers in the Hyperconnected Era

d2iq

Edge Is Where the Action Is A massive movement to the edge can be seen in a variety of surveys. Among the key findings of “ The State of Cloud Native Development 2021 ” is that edge computing has experienced rapid growth and has the highest adoption rate among developers across all surveyed sectors. Augmented and virtual reality.