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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. Then as part of its community, companies share knowledge of marketing buys and data insights typically reserved for larger advertisers. Trust dashboard.

Marketing 246
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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To understand the risks posed by AI, follow the money

O'Reilly Media - Ideas

The problems fostered by social media, search, and recommendation algorithms was never an engineering issue, but one of financial incentives (of profit growth) not aligning with algorithms’ safe, effective, and equitable deployment. Amazon’s advertising business is a case in point. But not all rents are bad.

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Traditional vs Digital Marketing: Why You Don’t Have to Choose

Strategy Driven

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies. People love to scan codes for digital goodies. Neither is.

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Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic – To bring MORE visitors! . Though this certainly applies to ecommerce stores and Fintech applications, in SaaS, it’s vital, as SaaS CRO often focuses on getting users to adopt product features they don’t currently use.

eCommerce 111
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TikTok Ad Scams: Insufficient Moderation Leaves 'For You' Page Filled with Dubious Apps, Products and Services

Tenable

TikTok’s popular “#ForYou” page has become a habitat for scammers peddling fake mobile applications, diet pills, drop-shipped goods, fake gift cards and more. What I found confirms my suspicions that TikTok truly is the Wild West of social media. Source: We Are Social. The fate of TikTok’s operations in the U.S.,

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5 Online Business Strategies You Need in 2021

Strategy Driven

To help separate your brand from others, you should copyright and trademark all brand material where applicable. Finally, unless you are a qualified designer, you should hire a digital marketing or professional branding company to develop your corporate identity. Social Media. Pay-Per-Click.