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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty. And the industry has a lot of room to inject some B2C excitement with their audiences. In other words, they are treating B2B consumers like humans, not businesses.

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Nigeria’s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

TechCrunch

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. billion B2C communications market estimated to grow 6% annually , Termii runs a B2B2C model. Playing in a $3.6

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The AI Future of Digital Experience Platforms

Perficient

Revolutionary change happens through convergence AI will converge into a number of industries, and digital marketing is no exception. DXP Digital experience platforms have proven that a personalized experience drives higher rates of conversion and overall consumer satisfaction. AI We’ve all seen the demos. Let’s just move on.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Acquia DXP: Key Enabler for Digital Transformation in an Age of Digital Engagement.

Perficient

Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In today’s ever-changing digital world, relevant, meaningful, and engaging digital experiences are critical. the Digital Experience Platform market will be worth $30.41

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Don’t Leave Your Leads Out in the Cold! 10 Tips to Nurture Warm Leads to Conversion

Coforge

Base Your Lead Nurturing Emails on a Bedrock of Data. Email marketing automation best practices are constantly changing and it can be difficult to estimate which content to send, when, and how frequently. There are even innovations like Salesforce's new AI email marketing capability, which precisely prescribes the ideal frequency.

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A car isn’t a smartphone on wheels – yet

Capgemini

innovation & updatability. Smartphone producers and app or service providers are good at interacting with customers, and they leverage the customer data they collect to take better care of their customers. Smartphone users can find apps to address virtually every purpose you can think of, in both B2B and B2C segments.