Lunio raises $15M to combat click fraud with algorithms
TechCrunch
SEPTEMBER 30, 2022
And beyond the wasted spend, invalid traffic can inflate metrics, leading brands to misidentify — and misunderstand — customer segments. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month.
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