Remove Budget Remove Digital Marketing Remove Metrics Remove Software Review
article thumbnail

Lunio raises $15M to combat click fraud with algorithms

TechCrunch

And beyond the wasted spend, invalid traffic can inflate metrics, leading brands to misidentify — and misunderstand — customer segments. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month.

article thumbnail

Digital Transformation: A Comprehensive Guide for any Business

OTS Solutions

In this iterative process, you can determine your results in two ways, through metrics and by the qualitative analysis of your business. By these metrics, you can ensure the rate of customer satisfaction, employee productivity, revenue growth, and retention. What are the four principal areas of digital transformation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Protecting Your Ad Campaigns from Ad Fraud

Strategy Driven

This causes nearly 60% of digital display ad budgets to be lost due to fraud cases annually, according to the ANA and White Ops, 2016. The digital markets enable ad fraud to thrive due to the nature of programmatic advertising marketplace as an open market environment with innovations that enable fraudsters to thrive.

article thumbnail

Digital Transformation 2020 - A Midcourse Correction Guide for CIOs and CTOs

iTexico

The situation has forced companies to view goals and metrics, from a quarterly, yearly perspective, to a weekly or even day-to-day basis. Digital innovation has always been critical, but even more so now that we rely so heavily on it to keep the world functioning. Align IT Investments with Revenue Forecasts.

article thumbnail

Beamy lands $9M to help enterprises detect and manage their SaaS apps

TechCrunch

Perhaps one of the strongest examples of software “eating the world,” as a prominent VC once put it, is the growth of the software-as-a-service (SaaS) industry. According to Statista, in 2021, the market for SaaS apps and services was worth roughly $145.5 billion — up from $120.7 billion in 2020.

article thumbnail

The Best 32 Project Management Tools 2020 [Unbiased]

Codegiant

We’ll break down each tool in detail so you can have a solid understanding of which software is the best for you and your team. Color-code files. Pros: Keeping track of your team’s progress with Basecamp is super easy due to its manageable interface and robust reports. Construction project management tools. Message boards.

article thumbnail

The Best 32 Project Management Tools 2020 [Unbiased]

Codegiant

We’ll break down each tool in detail so you can have a solid understanding of which software is the best for you and your team. Color-code files. Pros: Keeping track of your team’s progress with Basecamp is super easy due to its manageable interface and robust reports. Open source project management tools.