TechCrunch
AUGUST 9, 2022
While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,
Strategy Driven
AUGUST 4, 2021
In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. It’s essential to analyze your campaigns using the appropriate metrics and tools. Here are five effective ways to maximize your digital marketing ROI.
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TechCrunch
SEPTEMBER 30, 2022
And beyond the wasted spend, invalid traffic can inflate metrics, leading brands to misidentify — and misunderstand — customer segments. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month.
Strategy Driven
APRIL 22, 2021
Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us? Where is it located?
TechCrunch
JULY 7, 2021
There are a few key steps business leaders can take to guard their reputation and their ad spend: Deploy sophisticated tools to reveal the types of ad fraud attacks to which your ad budgets are falling prey. It’s important to consider the various ways your ad budgets can be squandered on invalid traffic. Although 78% of U.S.
Strategy Driven
JUNE 23, 2019
That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence. This is exactly what a well-designed digital marketing approach can achieve for you. Simply make use of digital marketing methods that are affordable yet effective.
Strategy Driven
SEPTEMBER 2, 2019
Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. The most practical way as an advertiser to take care of your digital marketing mix is to take the reins themselves. To still proof value, the industry has come up with a metric called view-through conversions. Measure Everything.
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