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To optimize for growth, study your down-funnel metrics

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. How to run growth marketing during a recession. What to look for when hiring a growth marketing agency. Share on Twitter. More posts by this contributor. Cross-functional teams (i.e.,

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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. It’s essential to analyze your campaigns using the appropriate metrics and tools. Here are five effective ways to maximize your digital marketing ROI.

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Lunio raises $15M to combat click fraud with algorithms

TechCrunch

The digital ads market is robust, with Statista predicting that worldwide spend will reach nearly $900 billion by 2026. And beyond the wasted spend, invalid traffic can inflate metrics, leading brands to misidentify — and misunderstand — customer segments. .

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. The way in which we used to market traditionally is changing, in all areas. How does digital transformation serve us?

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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. The biggest evidence of it is the latest metrics. It certainly means the marketers are moving back to basics. on traditional marketing.

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3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

Strategy Driven

That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence. This is exactly what a well-designed digital marketing approach can achieve for you. Simply, anticipate for their needs and you will set to better design your marketing approach.

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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Jalal Nasir is the founder and CEO of Pixalate , a global ad fraud intelligence and marketing compliance platform. There are a few key steps business leaders can take to guard their reputation and their ad spend: Deploy sophisticated tools to reveal the types of ad fraud attacks to which your ad budgets are falling prey. Jalal Nasir.