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Lunio raises $15M to combat click fraud with algorithms

TechCrunch

. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month. and working closely with one of their top clients, Segev Hochberg,” Andrew told TechCrunch in an email interview.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

Altexsoft

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises.

Travel 86
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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies.

Trends 36
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The Biggest Digital Transformation Must-Haves for 2019

Hacker Earth Developers Blog

The same logic can be applied to individual business’ finances and records, especially with the estimated 33% drop in operational costs due to blockchain. Local servers, personal computer software and other forms of non-networked development are a thing of the past. Marketing personalization. Cloud-based outsourcing.

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Marketing becomes connected in 2021

Capgemini

Although in 2021 most of the CMO’s budget will continue to go into MarTech, 50% of CMOs believe such investments are ineffective because they don’t have the skills to run it, according to Forrester. So, the marketing organization has to evolve. Marketing has to demonstrate its business impact. Agencies become insourced.

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Time is the New Currency

Perficient

Commuting has also seen a sharp decrease due to many people now working from home. Many people also read reviews from previous attendees in order to assess if the event is right for them. The uncertain economy has also caused organizations to cut back on travel budgets – making webinars more attractive.

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Adobe Experience Manager vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

All content management systems are software solutions that can be grouped according to their type. A traditional CMS is a unified software system that lets users create, manage, and edit content. Is updating software your responsibility? Explore Marketing Tools. The main categories are traditional, headless, or hybrid.