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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription. Full TechCrunch+ articles are only available to members.

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So much fintech M&A

TechCrunch

On Friday, January 13, investment giant BlackRock announced it was acquiring a minority stake in SMB 401(k) provider startup Human Interest. For one, as one source told me, BlackRock’s investment is a show of faith in the SMB 401(k) market — one where the firm hasn’t historically played.

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Factorial adds $120M and doubles valuation to $1B to build enterprise-quality HR for SMBs

TechCrunch

Small and medium businesses, long overlooked in the building of innovative technology, have lately become a key focus in the world of B2B software. While developed markets like the U.S., While developed markets like the U.S., Our market share is ridiculously small and it’s mostly greenfield.”

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Cybersecurity Snapshot: Log4j Anniversary, CI/CD Risks, Infostealers, Email Attacks, OT Security

Tenable

Cyber Safety Review Board published a 50-plus page report on the Log4j event, and a key takeaway was that Log4Shell is an “endemic vulnerability” that’ll be around for a decade — or perhaps longer. . For example, the number of logs available in the highly popular Russian Market grew by almost 40% to 4.5 Back in July, the U.S.

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Gorilla Logic Named Among Clutch’s Top 1000 Global Companies for 2022

Gorilla Logic

Clutch is an independent market research firm based in Washington, DC, and uses rankings of B2B companies across industries around the globe to form its list of award winners. These reviews form the basis of Clutch’s efforts in determining the best companies in every industry globally. .” Get in touch with us today!

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How Do You Prove Product-Market Fit? A Pop Quiz

Battery Ventures

Just like your business can’t run without cash, your product won’t succeed unless it genuinely fits your target market. Product-market fit is particularly essential for enterprise-software companies transitioning from an idea to a minimum viable product (MVP) and beyond. Who determines product-market fit? Take the quiz.

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Gorilla Logic Named Clutch Top 100 Company for Sustained Growth

Gorilla Logic

Headquartered in Broomfield, Colorado, and with offices in Costa Rica and Colombia, Gorilla Logic’s expert, full-stack, Agile teams help Fortune 500 and SMB companies scale these markets and thrive. Visual Objects listed Gorilla Logic among the Top Web Development Companies in Denver.