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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

Altexsoft

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises.

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Tackling touchpoints on your customer’s path to purchase

TechCrunch

Paid social channels like Facebook launched with only one primary ad format. While Startup B had half the overall number of clicks, it saw higher CVR due to retargeting and lifecycle emails, which led to the lower CAC. We’ll cover this topic through the lenses of retargeting, email marketing and diversified messaging.

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Inside 5 Successful Fast-Food Social Media Campaigns

BrainStation Technology

Social media. Fast-food and fast-casual chains have launched some seriously creative campaigns in recent years to win the attention – and appetites – of potential customers, and some of those clever social media marketing blitzes have resulted in real boosts to the bottom lines of some of America’s best-established brands.

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The Biggest Digital Transformation Must-Haves for 2019

Hacker Earth Developers Blog

The same logic can be applied to individual business’ finances and records, especially with the estimated 33% drop in operational costs due to blockchain. Local servers, personal computer software and other forms of non-networked development are a thing of the past. Marketing personalization. Cloud-based outsourcing.

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Omnichannel Strategy: How to Create an Integrated Customer Experience

Altexsoft

Omnichannel interaction scenario Various studies show that in the age of digital transformation, consumers use a mix of channels to interact with brands. Thus, 60 to 70 percent of the McKinsey survey respondents use multiple online and offline channels to research and purchase. Social media. Implement specialized software.

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How to Develop and Execute a One-to-One Marketing Strategy

Exadel

21st Century marketing is way more than a salesperson reaching out to prospects. To stay ahead of the game, companies need to strategically hone an approach that embraces both software solutions and real, human-client interaction, to convert potential customers into long-term paying customers. Marketing automation tools.