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4 Ways AI Will Transform Marketing

IDC

Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Marketing will be one of the earliest business functions to be massively changed by AI use. Work Reduction: AI Takes Over Repetitive Marketing Tasks.

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DataRobot Celebrates a Decade of Innovation with Industry Recognition

DataRobot

This marks a full decade since some of the brightest minds in data science formed DataRobot with a singular vision: to unlock the potential of AI and machine learning for all—for every business, every organization, every industry—everywhere in the world. Watch the keynote and technical sessions on demand. 10 Keys to AI Success.

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What is AIOps?

CircleCI

AIOps uses machine learning and big data to assist IT operations. It might be easy to dismiss AIOps as yet another passing trend in a market flooded with AI-powered software as companies seek ways to market their machine learning tools. Effective AIOps acts as a frontline interpreter for all this data.

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Rapid AI Iteration, Reducing Cycle Time: Key Learnings from the Big Data & AI World Asia Conference

DataRobot

The panel discussion focused on Boyd’s Law of Iteration—a theory from dogfighting (military aviation strategy) which believes that the speed of iteration beats the quality of iteration. Financial services leaders from CIMB and GCash shared the importance of speed and safety when rapidly iterating in an AI-driven data science environment.

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Five Steps to Reduce Customer Churn and Increase Revenue

DataRobot

Market Metrics says that the probability of selling to an existing customer is in the 60-70 percent range, but only in the 15-20 percent range for a new prospect. Create a campaign in Salesforce to expose selected marketing communications to leads and contacts. Losing customers is expensive. You can mitigate this problem. Download now.

eBook 52
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Revisiting Our Digital Transformation Predictions for 2021

Modus Create

These predictions spanned various areas of business: from marketing, engineering, and recruitment to company culture. In February, Forbes mentioned that CMOs must fully dedicate their leadership, strategy, and operations to the total customer experience to succeed in the future. Transformational CMOs Will Own Product Innovation.

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6 Tech Trends that will reshape Media & Entertainment in 2021

Trigent

The UK Streaming Wars report shows that viewers are now increasingly open to ad-supported video options, so the onus is on the digital advertising industry to help marketers meet consumer needs with an enjoyable experience.” The global eSports market revenue is expected to touch $1.6B Summing up.

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