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The Power of Video Marketing for MSPs: How to Create Engaging Videos That Drive Traffic and Conversions

Kaseya

Is your MSP leveraging the power of video marketing? The reason is simple: Video marketing allows you to reach a massive audience. While customers consume other types of content, including blog posts, whitepapers and eBooks, video content is crucial to increasing customer and prospect engagement. If not, you should consider it.

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MSP Marketing:  3 Channels to Build Your Sales Pipeline

Kaseya

Many managed service providers (MSPs) struggle with getting their marketing strategy in place. Let’s take a look at three effective marketing channels MSPs can leverage to get qualified leads and grow their business. Mastering Email Marketing. Making the Best Use of Organic Social Media Marketing.

Marketing 123
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The Power of Video Marketing for MSPs: How to Create Engaging Videos That Drive Traffic and Conversions

Kaseya

Is your MSP leveraging the power of video marketing? The reason is simple: Video marketing allows you to reach a massive audience. While customers consume other types of content, including blog posts, whitepapers and eBooks, video content is crucial to increasing customer and prospect engagement. If not, you should consider it.

Video 52
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4 Ways AI Will Transform Marketing

IDC

Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Marketing will be one of the earliest business functions to be massively changed by AI use. Work Reduction: AI Takes Over Repetitive Marketing Tasks.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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Within finance, digital trust reigns supreme in 2024

Lacework

This blog features some content from our new eBook: 4 keys to cloud security for financial services. Download the eBook for more discussion on financial services industry trends and how these organizations can become cyber secure in 2024. Let’s face it. Compliance and risk management requirements remain notoriously tricky.

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6 Strategies for Achieving Your Business Goals in the New Year

TIBCO - Connected Intelligence

Data Governance: How to Move from Strategy Into Practice. Learn about the art of technology for data governance and gain insights into how metadata technologies can support your organization’s strategies and data governance program success in this webinar. Industry-Specific Ebooks Are Here! Louis School of Medicine.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” On the surface, this is an accurate statement.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. All eyes are on you to make an impact — fast. That’s where your data comes in.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.