marketing practices 
CIO
MAY 22, 2023
Marketing leaders may be eager to try out new technologies that make purchases easier for customers or help gather valuable data about them. Chief marketing officer Kashif Naqshbandi, CMO at London-based tech talent recruitment and training company Tenth Revolution Group, meets about once a month with Tenth Revolution CIO Mark Hill.
Perficient
MAY 22, 2023
While 76% of marketing leaders believe their brand has a defined purpose, only 10% of those marketers say they have a meaningful action plan behind their brand purpose. Instead, it’s a filter to apply to marketing and operational decisions. Practicing what you preach.
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Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. Read this guide to get your recruiting practice ready to thrive in the new normal.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Strengthening the relationship between customer feedback and product development may help businesses remain competitive in a global market that is becoming more difficult by the day. Best practices for measuring and analyzing customer feedback at scale. How to assess customer value.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices. In this webinar, we'll cover: Best BI practices from Mark43 and Looker. How efficient intelligence and analytics will benefit your users.
Advertiser: Datadog
Organizations must advance their DevSecOps practices to deliver high quality, secure digital services to market quickly and efficiently. In order to do that, leaders must ask themselves three key questions: What is our current level of DevSecOps maturity? Where is our desired level of DevSecOps maturity? How do we get there?
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Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Real-world examples from 9 companies applying deliverability best practices. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Speaker: Nils Davis, Principal, NPD Associates
For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.
Speaker: John Mansour - President, Product Management University
If you’re a hard-core believer in traditional product management practices, you might be uncomfortable, but growth occurs outside of our comfort zones. You’ll walk away from this webinar with a fresh perspective on: Top target market traits. Analytics that guarantee customer value. The most crucial product metrics you need.
Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association
In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. Best practices to retain full control over your payments data using payment orchestration.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Storymapping emerges as an invaluable pre-investment tool, enabling smarter decision-making, more accurate resource allocation, and enhanced scope control.
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