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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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Top 10 LGL Posts of 2014

Let's Grow Leaders

Your faithful comments and collaboration caused our community to be rated on the Top 10 Leadership Development sites (based on engagement). To wrap up 2014, I share the most popular posts of 2014 in case you missed them. I use many of these tips in my leadership development work.

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12 famous ERP disasters, dustups and disappointments

CIO

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. That’s made it hard for the team working on the ERP upgrade to keep up, so early in 2022 Invacare decided to put the project on hold. “We

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Appcues nabs $32.1M for analytics and no-code tools to fix user onboarding

TechCrunch

Developers grapple with design and technical constraints; publishers and users might have different priorities when it comes to engaging with a service; the content of those services is changing all the time; and perhaps most of all, people are all different and so their experiences with an app will be, too.

Analytics 230
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Cybersecurity Snapshot: 6 Things That Matter Right Now

Tenable

A ranking of the most dangerous software weaknesses. 2 – MITRE: Beware these dangerous software weaknesses. Here’s a new report that can help you mitigate your security risks: the “ 2022 CWE Top 25 Most Dangerous Software Weaknesses.” Neglect SaaS security at your own risk. Lessons learned about critical infrastructure security.

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Why Your CEO Just Doesn’t Get It

N2Growth Blog

I was absolutely stunned to read the results of a survey published in the January/February 2014 edition of Chief Executive in which respondents (sitting CEOs) ranked the top 10 skills needed for effective leadership. Develops and fosters diverse teams — 33%. Talent/team building. Integrity — 48%.

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Leadership Benefits: Self-Awareness and ROI

CoachStation

All the more reason to take a strong position that as a leader it is important to regularly review your own performance as well as that of your team members. In a survey of college professors, 94% said they did above average work. My response will always be, “why had nothing been done about it then?”