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5 ways to seize the opportunities created by recent chaos in ad tech

TechCrunch

Every day, the advertising world faces new challenges and opportunities. New platforms, mediums, M&A activity, privacy rules and ever-changing consumer behavior can all wreak havoc on the digital landscape. Most recently, media technology stocks have become highly volatile for a host of reasons.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Cam Sinclair, director/marketeer, Ammo.

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Lunio raises $15M to combat click fraud with algorithms

TechCrunch

. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month. Lunio has more than 1,000 customers covering over 10,000 individual advertising accounts, Andrew claims. Image Credits: Lunio.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies.

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The Biggest Digital Transformation Must-Haves for 2019

Hacker Earth Developers Blog

Digital technologies development has been on a constant rise in the past several years. Technologies such as AR and VR were mere whispers at the beginning of the 21 st century. Today, we see these and other technologies all around us thanks to increased computing power and visionary inventors. Blockchain technology.

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10 Things to Consider When Starting With Salesforce Marketing Cloud

Perficient

Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time.