Demand Curve: Avoid these 10 copywriting mistakes to get more conversions
TechCrunch
DECEMBER 20, 2021
Consider how analytics tool Hotjar communicates what its software does on its product page. It’s much more effective than phrases like “heatmapping and conversion funnel technology” or “website visualization software” — terms that can be overwhelming to readers new to analytics tools. Visualize user behavior. Weak headlines.
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