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Nigeria’s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

TechCrunch

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. More than 1,000 businesses and developers are also using Termii’s API. That’s not all. Playing in a $3.6

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

How would you spend it with the current uncertain state of the economy to accelerate a B2C startup? Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

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For British agency Ascendant, growth marketing is much more than a set of tactics

TechCrunch

We followed up on this recommendation by interviewing Ascendant co-founder Gus Ferguson and partner Alyssa Crankshaw for our ongoing series of growth marketer profiles. you might know them from the TechLondon Slack community, or bumped into them pre-COVID at the OMN London events , the digital marketing meetups they co-organize.

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The AI Future of Digital Experience Platforms

Perficient

Revolutionary change happens through convergence AI will converge into a number of industries, and digital marketing is no exception. DXP Digital experience platforms have proven that a personalized experience drives higher rates of conversion and overall consumer satisfaction. Well, this is marketing, so my feeling is yes.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

It’s a huge market when we take B2B and B2C online sales together. This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. Web marketing with analytics. Categories of Digital Marketing Strategies. Ranking by Total E-Commerce Volume 2017: Source. Link building.

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5 Practices to Improve B2B Usability Testing Outcomes

Perficient

Designers/researchers need specialized knowledge: Designers of the testing/prototypes and researchers need to be close to the subject at hand (deep domain expertise) to fully understand products/services, roles/responsibilities, and develop meaningful scenarios. This is often much more complex than B2C contexts.

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