Remove Digital Marketing Remove Marketing Remove Quality Assurance Remove Social
article thumbnail

Top 7 Factors to Consider When Building Law Firm Websites

Strategy Driven

The design should reflect the firm’s positioning, culture, and target market. In the age of digital marketing, Search Engine Optimization (SEO) increases website traffic. Fourth, create backlinks from other legal sites and business websites, as well as through social media and blogger reviews.

article thumbnail

The Benefits of Brand Purpose (and Risks of Not Living Up to It)

Perficient

While 76% of marketing leaders believe their brand has a defined purpose, only 10% of those marketers say they have a meaningful action plan behind their brand purpose. Instead, it’s a filter to apply to marketing and operational decisions. Why Brand Purpose Matters Brand purpose isn’t a promotion strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Financial services institutions are especially vulnerable to these risks because of the emphasis many of their marketing and business models place on public trust and customer relationships. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

Media 40
article thumbnail

Empowering Inclusion: The Power of Assistive Technology and Digital Accessibility

Perficient

Benefits of Assistive Technology and Digital Accessibility Independence and Inclusion Assistive technology enables individuals with disabilities to participate fully in educational , professional , and social activities. It promotes independence, allowing them to perform tasks without relying on others.

article thumbnail

Enhancing Lives through Assistive Technology: Empowering Individuals with Disabilities

Perficient

They enable individuals with speech or language impairments to express themselves effectively and engage in social interactions. Inclusion and Accessibility : By providing accessible solutions, assistive technology ensures that individuals with disabilities can participate actively in education, employment, and social activities.

article thumbnail

Theoretical Models of Disabilities: Part 7 –Understanding the Charity Model of disability.

Perficient

This model reinforces stereotypes, discrimination, and societal barriers that hinder the full participation of disabled individuals in various aspects of life, including education, employment, and social activities. It fails to recognize disability as a social construct and the need for societal changes to promote inclusivity.

Social 52
article thumbnail

Unlocking Digital Accessibility: The Power of Screen Reader Testing for Visual Disabilities

Perficient

Adhering to accessibility standards not only opens up new opportunities for engagement but also demonstrates a commitment to inclusivity and social responsibility.

Testing 52