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To optimize for growth, study your down-funnel metrics

TechCrunch

While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,

Metrics 226
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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues.

Metrics 251
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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

It’s essential to analyze your campaigns using the appropriate metrics and tools. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. These could be anything from number of conversions, click-through rates, or number of reposts on social media.

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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. “At the awareness stage, businesses are looking to solve a problem or challenge using technology,” writes Hogan.

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Why growth activation matters

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. To optimize for growth, study your down-funnel metrics. How to run growth marketing during a recession. Finding the right metric. More posts by this contributor.

Metrics 208
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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us? Where is it located?

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Healthcare Blogs: A Prescription for Healthcare Marketing Success

Perficient

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. Study results reported in news media. But the results are well worth your investment.