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To optimize for growth, study your down-funnel metrics

TechCrunch

While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,

Metrics 226
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Social care SaaS maker Birdie tops up with $30M

TechCrunch

Birdie’s wider goal for the business is to use the data its platform is ingesting and structuring to power more personalized — and even preventative — healthcare for the social care sector, which remains drastically under-resourced versus the scale of demand for care services. Series A led by Index. . Series A led by Index.

Social 232
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2023 Him For Her And Crunchbase Study Of Gender Diversity On Private Company Boards

Crunchbase News

Lauren Rivera, professor at Kellogg School of Management, co-authored the original 2019 benchmark study upon which subsequent annual research has been based. Executive summary Our fifth annual study, which characterizes the boards of the most heavily funded private companies in the U.S., Fewer women are boardroom “Only’s.”

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The Ultimate Guide To Social Recruiting

Hacker Earth Developers Blog

Yes, I am talking about social media, its massive reach, and one form of recruiting that has shot into the limelight – Social Recruiting. Tapping into brand new spheres of talent while adopting creative recruiting strategies is the crux of social recruiting. What is social recruiting?

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How managed device services enable the inclusion of sustainability principles into IT

CIO

Many believe that a more socially and environmentally responsible organization is key to building trust with customers, partners, and employees. In the same study, most organizations engaged with the IT vendor to assist with sustainability goals.

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8 Tech Influencers to Follow on Social Media

Apiumhub

Following tech influencers on social media isn’t just about scrolling through your feed; it’s about curating an invaluable stream of insights that can shape your perspective and empower your decisions. “ Farley is synonymous with being at the forefront of modern software development practices.

Media 85
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What LinkedIn learned leveraging LLMs for its billion users

CIO

For the business- and employment-focused social media platform, connecting qualified candidates with potential employers to help fill job openings is core business. So the social media giant launched a generative AI journey and is now reporting the results of its experience leveraging Microsoft’s Azure OpenAI Service.