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Startup Metrics

TechEmpower CTO

Next, define what you need from a metrics and reporting standpoint. Startup Metrics with Dave McClure Dave McClure has a great presentation on Startup Metrics where he points to some additional metrics that are useful to consider: A : Acquisition - Where / what channels do users come from?

Metrics 260
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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

Introduction Among the sea of metrics, vanity numbers have often taken the spotlight, leaving many organizations lost in a world of misleading indicators and superficial gains. The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.)

Metrics 130
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On the journey to Series B, strategy is more important than metrics

TechCrunch

Software founders have never had so many metrics thrown at them by VCs on how to run a business. Across social media, in newsletters and at events, it’s been hard to escape charts on measuring CAC, cash burn, growth and efficiency. We’ve never believed that great businesses are built solely on metrics or KPIs.

Metrics 246
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics.

B2B 257
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TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey

TechCrunch

Blogs are a great example: Because they’re a cheap way to drive SEO, companies crank them out, then use KPIs like time on site, pages per session and social media likes to demonstrate how successful they’ve been. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P.

Metrics 203
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Indian social network Public App raises $41 million

TechCrunch

Public App, a location-based social network that connects individuals to people in their vicinity, has raised $41 million in a new round, just six months after securing $35 million as the hyper-local Indian startup looks to expand its presence in the world’s second-largest internet market.

Social 275
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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Can social and e-commerce transform the future of the open web?

Social 260